Early pilots for outdoor wellness dealers and installers

Turn website and Google visitors into qualified booked consults.

Porchlight answers first questions, qualifies product fit, budget, timeline, and site details, then books the right next step while your team is in the field.

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Qualified buyer

Mara Jensen

Site visit ready

Project: Backyard swim spa
Budget: $25k-$40k
Timeline: 1-3 months
Context: Pad not poured · panel 40 ft away

Booked next step

Thu 2:00 · Site visit

Office handoff

Transcript and 8 fields attached

WebsiteGoogle profileQualificationBookingGrowth

Source

Website and Google demand

A serious buyer can ask product, fit, price, and install questions while they are still comparing local options.

Google profile tracked

Handoff

Project-ready handoff

Service area, product fit, budget, timeline, site conditions, and decision-maker context stay attached.

8+ fields structured

Book

Consults without the email chase

Qualified buyers move into a real showroom, design call, or site-visit slot with context already included.

Site visit scheduled

Improve

The next three demand fixes

The cockpit points website and Google profile work back to the booked-consult loop.

Growth cockpit

Positioning

Built around how specialty installers actually sell.

The buyer has a project type, property, budget, timeline, site conditions, and trust questions. Porchlight keeps those details attached from first chat through the booked consult.

Operator-aware

The agent sets async expectations instead of pretending a field-heavy team can join a live chat instantly.

Dealer-ready

Qualification can be tuned by product line, territory, service area, warranty rules, installation constraints, and consult type.

Conversion-centered

Every growth recommendation must plausibly increase qualified consults, improve trust before booking, or reduce lead leakage.

Workflow

Stop rebuilding the same sales context after every inquiry.

The product is intentionally narrow: capture the first conversation, qualify the project, book the right next step, and keep the handoff attached to the lead.

Before

Interested buyers leak through the follow-up gap.

A homeowner lands from Google after hours and fills out a slow form
Budget, service area, timeline, and install constraints are missing
The first reply waits until someone checks email between job sites
The buyer contacts two other companies before a consult is booked

With Porchlight

One guided path from buyer intent to booked next step.

Website chat captures context while the buyer is still browsing
The agent qualifies product fit, location, budget, timeline, and site conditions
Ready buyers book a consult, showroom visit, design call, or site visit
The business sees the transcript, project summary, urgency, and next action

How it works

From local buyer intent to a booked next step.

Porchlight keeps the first conversation, qualification, scheduling, and growth recommendations connected instead of scattered across forms, notes, inboxes, and dashboards.

01
A buyer lands on the site or Google profile
They click from search, Maps, a dealer page, a landing page, or an existing website CTA.
02
Porchlight qualifies the project
The agent captures product fit, service area, budget, timeline, site conditions, contact details, and decision-maker context.
03
A consult or visit gets booked
Ready buyers choose a real slot for a consult, showroom visit, design call, or site visit with the qualification attached.
04
The front office gets the handoff
The team sees the transcript, project summary, urgency, next action, and notification trail in one lead workspace.
05
The cockpit tightens the demand loop
Porchlight recommends the next 3 website, Google Profile, review, content, or measurement fixes that send more qualified buyers into the same booking flow.

Product

The handoff from buyer intent to booked consult is the product.

Porchlight is not a generic support inbox with an AI label. It is the front-office layer for the exact moment a serious buyer decides whether to talk to you.

Capture

Catch high-intent buyers before they go cold.

Embed the Porchlight agent on an existing website or a focused lead page so serious buyers can ask questions and start the consult path immediately.

Website widgetHosted preview pageAfter-hours intake

Website chat

Looking at a hot tub or swim spa.

Is this for a showroom consult or a site visit?

Qualify

Ask the questions that decide whether the project is real.

Porchlight gathers vertical-specific context such as product type, service area, budget, timeline, site conditions, decision-maker, photos, and installation needs.

Project summaryUrgencyCategory-specific fields

Lead workspace

Mara JensenQualified

Project: Backyard swim spa
Timeline: 1-3 months
Next: Offer consult

Book

Move qualified buyers into a real conversation.

Offer real availability for consults, showroom visits, design calls, or site visits, then hand the team a clean lead record with the transcript attached.

Cal.com firstGoogle Calendar nextContext-rich events

Booked next step

Thu 2:00

Type: Showroom consult
Budget: $25k-$40k
Source: Google profile

Attach transcript

What you get

A focused front-office system, not another inbox to babysit.

Website intake, vertical qualification, consult booking, lead handoff, and a growth cockpit that points every action back to booked conversations.

An AI front office, not a generic chatbot

Porchlight is scoped around inbound capture, qualification, booking, and follow-up for specialty products and installation projects.

Buyer questions answered immediately
Vertical-specific qualification fields
Async handoff when a human is needed
Lead status, urgency, owner, and transcript

Booking that respects the customer's calendar

The product owns the qualification and booking logic while the customer's existing calendar remains the source of truth.

Cal.com-ready booking flow
Google Calendar planned next
Consult, showroom, design-call, and site-visit modes
Events include buyer details and project summary

A growth cockpit tied to booked consults

The cockpit avoids vague SEO dashboards. It shows one readiness score and the next 3 conversion actions.

Website and Google Profile readiness
Discoverability, trust, conversion, follow-up, measurement
Draft, automate, or instruction-based fixes
UTM and lead-source capture planned around the booking loop

Activation helpers that create real proof

Marketing helpers stay bounded: every asset should increase qualified consults, improve trust before booking, or reduce leakage.

Project-photo-to-content generator
Review request and owner-reply assistant
Service-area and product landing-page drafts
Ad readiness without managing spend

Economics

The math only has to work once.

Porchlight is built for the expensive moment: a serious homeowner is already on your site or Google profile, already picturing the project, and needs a useful reply before they call the next company.

Get a preview See pricing

Early pilot

60-90 day paid pilot for the first committed operators

$99/mo

Typical project value

The high-consideration work Porchlight is built to protect

$10k-$40k

Break-even question

Can it save one serious buyer who would have leaked out?

1 lead

FAQ

Common questions

Everything builders ask before signing up. Don't see yours? Email hello@cymbalabs.com.

Who is Porchlight for first?

Owner-operators and small sales or ops leads at sauna, hot tub, swim spa, cold plunge, outdoor living, deck, pergola, outdoor kitchen, and similar specialty product or installation businesses.

Is this a CRM or field-service suite?

No. Porchlight should not replace Jobber, Housecall Pro, ServiceTitan, invoices, dispatch, inventory, or crew operations. It wins earlier in the funnel: lead capture, qualification, booking, and conversion improvement.

What's included in v1?

Website agent, vertical qualification, consult or site-visit booking, lead inbox, notifications, knowledge base, onboarding, billing, and the first growth cockpit recommendations.

Does Porchlight build my whole website?

No. The default path is to embed Porchlight on an existing site. Lead pages and custom-domain landing pages are activation tools, not the main product.

How does Google Business Profile fit?

The growth cockpit treats Google Business Profile as a local discovery and trust surface. Porchlight helps improve profile completeness, photos, reviews, booking links, services, service areas, and measurement when those actions feed the booked-consult loop.

How much does it cost?

The early offer is a free personalized audit or preview, then a paid pilot from day one. The first pilots can start at $99/month for 60-90 days, with normal pricing moving toward $179-$299/month after proof.

Early access

Capture the buyer while they are still deciding who to call.

Add the website agent, qualify the project, book the consult or visit, and see the next 3 improvements that send more serious buyers into that flow.

Install pathOne async widget script

Best fitSpecialty product and installation teams

CommitmentMonth-to-month

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